Advance Digital Marketing Training
Master Digital Marketing Skills with Hands-On Live Campaigns
- SEO, Google Ads, Social Media Marketing, Content Strategy, Email Marketing, Analytics, Branding, and Marketing Automation
- Live online and offline interactive sessions from top industry professionals
- Guaranteed placement support through our career advancement services
- Understand campaign strategy, audience targeting, lead generation, conversion optimization, and performance tracking
World-Class Instructors
1:1 with Industry Mentors
55% Avg. Salary Hike
Interview Preparation
World-Class Instructors
1:1 with Industry Mentors
55% Avg. Salary Hike
Interview Preparation
What You’ll Learn Learn
Accelerate your career in marketing with our Digital Marketing Training at TechPragna in BTM Layout and Jayanagar, Bangalore.
This comprehensive program empowers you with cutting-edge tools and strategies in SEO, Google Ads, Social Media Marketing, Content Marketing, and Analytics to design powerful campaigns, boost brand visibility, and drive business growth — ideal for both beginners and working professionals
Advance Digital Marketing Training – Key Features
- Master Essential Tools: Google Ads, SEO, Facebook & Instagram Ads, Google Analytics, Email Marketing, and Marketing Automation
- Live online and offline interactive sessions from top digital marketing professionals
- Guaranteed placement support through our career advancement services
- Get career advancement support, including mentorship and personalized guidance.
- Enhance your profile with resume building and interview preparation assistance.
- Secure your future with dedicated placement assistance and job-ready skill development.
Request more information
What You’ll Learn Learn
Accelerate your career in marketing with our Digital Marketing Training at Techpragna in BTM Layout and Jayanagar, Bangalore.
This comprehensive program empowers you with cutting-edge tools and strategies in SEO, Google Ads, Social Media Marketing, Content Marketing, and Analytics to design powerful campaigns, boost brand visibility, and drive business growth — ideal for both beginners and working professionals.
Advance Digital Marketing Training – Key Features
- Master Essential Tools: Google Ads, SEO, Facebook & Instagram Ads, Google Analytics, Email Marketing, and Marketing Automation
- Learn directly from top digital marketing professionals through engaging and practical sessions.
- Gain hands-on experience with real-world campaigns and performance tracking tools.
- Get career advancement support, including mentorship and personalized guidance.
- Enhance your profile with resume building and interview preparation assistance.
- Secure your future with dedicated placement assistance and job-ready skill development.
Request more information
Advance Digital Marketing Curriculum
Advance Digital Marketing Curriculum
Module 1: Introduction to Digital Marketing
Understanding digital marketing fundamentals
Traditional vs. digital marketing comparison
Key channels of digital marketing
Customer journey and digital touchpoints
Digital marketing objectives and KPIs
Overview of digital marketing career paths
Module 2: Website Planning & Creation
Importance of websites in digital marketing
Choosing domains, hosting, and CMS platforms
Fundamentals of WordPress website creation
Designing a user-friendly interface (UI/UX basics)
Integrating tracking and analytics tools
Mobile optimization and website maintenance
Module 3: Search Engine Optimization (SEO)
Understanding how search engines work
On-page SEO techniques (titles, meta, keywords)
Off-page SEO strategies (backlinks, outreach)
Technical SEO fundamentals (site speed, sitemaps)
Keyword research and SEO tools (Ahrefs, SEMrush)
Local SEO and Google Business optimization
Module 7: Email Marketing & Automation
Introduction to paid search advertising
Google Ads account setup and structure
Keyword match types and bidding strategies
Creating high-performing ad campaigns
Measuring ROI with conversion tracking
Remarketing campaigns and performance optimization
Module 5: Social Media Marketing (SMM)
Importance of social media in brand building
Facebook, Instagram, LinkedIn, and Twitter marketing
Creating engaging content for social platforms
Understanding algorithms and organic growth
Paid ad campaigns on Meta and LinkedIn
Analytics and performance reporting for SMM
Module 6: Content Marketing
Understanding the content marketing ecosystem
Developing a content strategy and calendar
Copywriting, storytelling, and tone of voice
Blogging and SEO-driven content creation
Visual content and video marketing essentials
Content promotion and distribution channels
Module 7: Advanced JavaScript (TypeScript, Next.js)
Importance of email marketing in digital strategy
Building and segmenting an email list
Designing effective email campaigns
Email deliverability and compliance (GDPR, CAN-SPAM)
Marketing automation tools (Mailchimp, HubSpot)
A/B testing and campaign analytics
Module 8: Web Analytics & Data-Driven Marketing
Introduction to Google Analytics and GA4
Tracking user behavior and conversions
Setting up goals, events, and funnels
Understanding traffic sources and attribution
Analyzing campaign performance
Data-driven decision-making for optimization
Module 9: Influencer & Affiliate Marketing
Understanding influencer marketing fundamentals
Identifying and collaborating with influencers
Affiliate marketing models and networks
Tools for tracking and managing affiliates
ROI measurement and campaign reporting
Legal and ethical considerations in partnerships
Module 10: Online Reputation Management (ORM)
Importance of brand reputation online
Monitoring mentions and customer feedback
Tools for ORM (Google Alerts, Mention, Brand24)
Managing negative reviews and PR crises
Building a positive digital presence
Case studies of ORM success and failures
Module 11: E-commerce & Performance Marketing
Understanding e-commerce marketing models
Product listing optimization (Amazon, Shopify)
Conversion rate optimization (CRO) techniques
Performance marketing channels and metrics
Retargeting and remarketing strategies
Building sales funnels and automation workflows
Module 12: Digital Marketing Strategy & Career Growth
Developing a complete digital marketing strategy
Budget planning and campaign execution
Integrated multi-channel marketing
Freelancing and agency-based career options
Resume, portfolio, and interview preparation
Future trends and emerging technologies in marketing
Module 1: Introduction to Digital Marketing
Understanding digital marketing fundamentals
Traditional vs. digital marketing comparison
Key channels of digital marketing
Customer journey and digital touchpoints
Digital marketing objectives and KPIs
Overview of digital marketing career paths
Module 2: Website Planning & Creation
Importance of websites in digital marketing
Choosing domains, hosting, and CMS platforms
Fundamentals of WordPress website creation
Designing a user-friendly interface (UI/UX basics)
Integrating tracking and analytics tools
Mobile optimization and website maintenance
Module 3: Search Engine Optimization (SEO)
Understanding how search engines work
On-page SEO techniques (titles, meta, keywords)
Off-page SEO strategies (backlinks, outreach)
Technical SEO fundamentals (site speed, sitemaps)
Keyword research and SEO tools (Ahrefs, SEMrush)
Local SEO and Google Business optimization
Module 4: Search Engine Marketing (SEM) / Google Ads
Introduction to paid search advertising
Google Ads account setup and structure
Keyword match types and bidding strategies
Creating high-performing ad campaigns
Measuring ROI with conversion tracking
Remarketing campaigns and performance optimization
Module 5: Social Media Marketing (SMM)
Importance of social media in brand building
Facebook, Instagram, LinkedIn, and Twitter marketing
Creating engaging content for social platforms
Understanding algorithms and organic growth
Paid ad campaigns on Meta and LinkedIn
Analytics and performance reporting for SMM
Module 6: Content Marketing
Understanding the content marketing ecosystem
Developing a content strategy and calendar
Copywriting, storytelling, and tone of voice
Blogging and SEO-driven content creation
Visual content and video marketing essentials
Content promotion and distribution channels
Module 7: Email Marketing & Automation
Importance of email marketing in digital strategy
Building and segmenting an email list
Designing effective email campaigns
Email deliverability and compliance (GDPR, CAN-SPAM)
Marketing automation tools (Mailchimp, HubSpot)
A/B testing and campaign analytics
Module 8: Web Analytics & Data-Driven Marketing
Introduction to Google Analytics and GA4
Tracking user behavior and conversions
Setting up goals, events, and funnels
Understanding traffic sources and attribution
Analyzing campaign performance
Data-driven decision-making for optimization
Module 9: Influencer & Affiliate Marketing
Understanding influencer marketing fundamentals
Identifying and collaborating with influencers
Affiliate marketing models and networks
Tools for tracking and managing affiliates
ROI measurement and campaign reporting
Legal and ethical considerations in partnerships
Module 10: Online Reputation Management (ORM)
Importance of brand reputation online
Monitoring mentions and customer feedback
Tools for ORM (Google Alerts, Mention, Brand24)
Managing negative reviews and PR crises
Building a positive digital presence
Case studies of ORM success and failures
Module 11: E-commerce & Performance Marketing
Understanding e-commerce marketing models
Product listing optimization (Amazon, Shopify)
Conversion rate optimization (CRO) techniques
Performance marketing channels and metrics
Retargeting and remarketing strategies
Building sales funnels and automation workflows
Module 12: Digital Marketing Strategy & Career Growth
Developing a complete digital marketing strategy
Budget planning and campaign execution
Integrated multi-channel marketing
Freelancing and agency-based career options
Resume, portfolio, and interview preparation
Future trends and emerging technologies in marketing
Master In-Demand Skills with Practical, Industry-Based Learning
What Role Does a Advance Digital Marketing Professional Play?
SEO Specialist
Optimizes websites to improve search engine rankings using keyword research, on-page/off-page techniques, and analytics tools to drive organic traffic and visibility
Social Media Manager
Plans, creates, and manages content across platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to enhance brand engagement and grow online communities
PPC (Paid Ads) Specialist
Designs and manages paid advertising campaigns on Google Ads, Meta, and other platforms, focusing on ROI, audience targeting, and performance optimization
Content Marketing Strategist
Develops and implements data-driven content strategies, creating engaging blogs, videos, and copy to attract, educate, and convert audiences effectively
Digital Strategy Consultant
Develops comprehensive marketing strategies integrating SEO, SEM, SMM, content, and analytics to align digital efforts with business objectives.
Performance Marketing Manager
Focuses on measurable results by optimizing ad spend, managing campaigns, and analyzing metrics to achieve maximum ROI across all channels
Skills Covered
SEO
Social Media Marketing
Google Ads & PPC
Content Marketing
Email Marketing
Analytics
Branding
Performance Marketing
Marketing Tools
SEMRUSH
12+ Data Science Tools Covered
SEO Specialist
Optimizes websites to improve search engine rankings using keyword research, on-page/off-page techniques, and analytics tools to drive organic traffic and visibility
Social Media Manager
Plans, creates, and manages content across platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to enhance brand engagement and grow online communities
PPC (Paid Ads) Specialist
Designs and manages paid advertising campaigns on Google Ads, Meta, and other platforms, focusing on ROI, audience targeting, and performance optimization
Content Marketing Strategist
Develops and implements data-driven content strategies, creating engaging blogs, videos, and copy to attract, educate, and convert audiences effectively
Digital Strategy Consultant
Develops comprehensive marketing strategies integrating SEO, SEM, SMM, content, and analytics to align digital efforts with business objectives.
Performance Marketing Manager
Focuses on measurable results by optimizing ad spend, managing campaigns, and analyzing metrics to achieve maximum ROI across all channels
Skills Covered
SEO
Social Media Marketing
Google Ads & PPC
Content Marketing
Email Marketing
Analytics
Branding
Affiliate Marketing
Performance Marketing
Marketing Tools
12+ Data Science Tools Covered
Career Services
Placement Assistance
Personalized Guidance
Mock Interview Preparation
One-on-One Mentoring session
Career Oriented Seesions
Resume & LinkedIn Profile Building
Career Services
Placement Assistance
Personalized Guidance
Mock Interview Preparation
One-on-One Mentoring session
Career Oriented Seesions
Resume & LinkedIn Profile Building
How our program works
Enhance Your Skills to Transform Your Career Path
- Gain official proof of your expertise from a trusted institution, increasing your value in the eyes of employers and clients.
- Stand out in competitive job markets and unlock better job roles, promotions, or freelance opportunities.
- Certifications ensure your skills are aligned with current industry standards, making you job-ready from day one.
- Completing a certified course strengthens your belief in your capabilities and readiness to tackle real-world challenges.
- Join a professional community, gain access to hiring managers, and receive support from placement partners and mentors.
Data Analytics Projects Covered
Data Analytics Projects Covered
Land Your Dream Job Our Alumni
Advance Digital Marketing Training FAQs
What is Digital Marketing?
Digital marketing is the process of promoting products or services through online channels like search engines, social media, email, and websites to reach and engage targeted audiences effectively.
What topics will I learn in this course?
You’ll master SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Analytics, Branding, and Marketing Automation—covering both organic and paid strategies to boost business growth
Will I get a certificate after completion?
Yes, upon successfully completing the course, you’ll receive an industry-recognized Digital Marketing Certificate that validates your skills and enhances your career opportunities.
What’s the difference between SEO and SEM?
SEO (Search Engine Optimization) focuses on improving website visibility organically, while SEM (Search Engine Marketing) uses paid advertising like Google Ads to increase visibility and drive traffic instantly.
Is this course available online or offline?
Yes, our digital marketing training is available in both online and offline formats. You can choose flexible learning options based on your schedule and location.
Is this course available online or offline?
Techpragna are offered in both online and offline
What career opportunities can I pursue after this course?
After completing the training, you can work as an SEO Specialist, Social Media Manager, PPC Expert, Content Marketer, or Digital Marketing Strategist in startups, agencies, or corporate environments
Advance Digital Marketing Training FAQs
What is Digital Marketing?
Digital marketing is the process of promoting products or services through online channels like search engines, social media, email, and websites to reach and engage targeted audiences effectively.
What topics will I learn in this course?
You’ll master SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Analytics, Branding, and Marketing Automation—covering both organic and paid strategies to boost business growth
Will I get a certificate after completion?
Yes, upon successfully completing the course, you’ll receive an industry-recognized Digital Marketing Certificate that validates your skills and enhances your career opportunities.
What’s the difference between SEO and SEM?
SEO (Search Engine Optimization) focuses on improving website visibility organically, while SEM (Search Engine Marketing) uses paid advertising like Google Ads to increase visibility and drive traffic instantly.
Is this course available online or offline?
Yes, our digital marketing training is available in both online and offline formats. You can choose flexible learning options based on your schedule and location.
Is this course available online or offline?
Techpragna are offered in both online and offline
What career opportunities can I pursue after this course?
After completing the training, you can work as an SEO Specialist, Social Media Manager, PPC Expert, Content Marketer, or Digital Marketing Strategist in startups, agencies, or corporate environments
What Our Learners Have To Say
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