In today’s world visibility is almost everything. No matter what product and services you have. It will only succeed when people get to know about it online. Search engines like Google billions of searches every day. And users tend to trust the website that appears at the top of the search page or result. This is where SEO search engine optimization is important for getting on top rank on a website.
SEO is one of the most powerful and digital marketing strategies for organic search in the long run. It will help businesses improve their online visibility, attract organic traffic, and build authority and get clients and customers without paying money on ads. SEO provides a strong sense of knowledge of how search engines work and how their algorithms work together.
Let’s dive deep into the complete process of SEO and learn structure step by step..
Table of Contents
- What is SEO?
- Search engine works
- How many types of SEO are there?
- What is On Page SEO
- What is Off page SEO
- What is technical SEO
- What software tool and we need to do for effective seo
- Why SEO is important for digital marketing
- Final thought
What is SEO?
SEO is the method to improve website visibility on search engines like google and other browsers. In an organic way.
In a simple way SEO = Improving website + building authority and credibility + matching user need + In organic way. SEO is not like tricking Google and search engines, it’s more about understanding user intent and it helps search engines to understand why your website deserves to rank higher.
Search engine works
Before understanding SEO, you must know how search engines algorithms work, primarily Google follows three steps.
Crawling
Google uses bots that are called crawlers or spiders to discover webpages across the internet. These bots scan data and information from the websites
Indexing
After Google crawling google store the information. This index is a massive library. Containing billions of webpages data and information.
Ranking
When a user searches on a query. Google rank based on more than 200 ranking factors
For example:
- Relevancy of the search query
- Quality of the contents
- Website performance and speed
- Quality of backlinks and domain authority
- Mobile responsiveness
- User experinece
How many types of SEO are there?
Let’s learn how many types of seo are there and how to do it.
On Page
On page SEO is focused on content and elements within your website itself. This includes keywords, meta tags, titles, heading, quality of contents, URLs, and many more.
Keyword research is the process of finding the right keywords, which help keywords to rank on the search page.
Best tools to help to finds keywords
- Google keywords planner
- Ubersuggest
- Semrush
- Ahrefs
Choose keywords that match user intent and are relevant to your content.
Off Page
Off page is completely external factors that build authority and trust. The most important component is getting backlinks from other websites.
Backlinks are links from the other website to your website. Google views backlinks as a vote of confidence that helps build domain authority.
Good Backlinks sources
- Guest Blogging
- Article on popular website
- Press releases
- Business directories
Please avoid spammy backlinks and paid schemes. Focus on social media engagement.
While social media links do not directly impact Google ranking. It will help to reach more users
Technical SEO
Technical SEO improves your website’s backed structure to ensure search engines can crawl and index it efficiently. This includes things like sitemap xml, page speed, mobile responsiveness, and security. All three types of SEO must work together to achieve the strongest ranking.
Optimize page speed
Fast loading pages provide a better user experience so that they can spend more time on your website. How to improve website page speed. First of all you have to compress the image sizes. Using CDN, removing unnecessary plugins. Enabling browser caching.
SSL Certificate (HTTPS). Security is a ranking factor. HTTPS encrypts data and helps us to trust your website more.
Sitemap Submission
A sitemap helps search engines to understand your site’s structure and locate pages faster when you submit it through google search console.
What software tools do we need to use for effective SEO?
SEO tools will help you to analyze and track the performance, research keyword rankings. Google Analytics to analyze user behavior, traffic sources and active users. Ubersuggest Beginner friendly tools for keyword research and competitor analysis.
- Google Search Console
- Google Analytics
- Google Keywords Planner
- Ubersuggest
- SEMrush
- Ahrefs
- Screaming Frog
- Yoast SEO for WordPress
Why SEO is important for digital marketing
SEO is the backbone of digital marketing because it offers long term visibility and sustainable growth.
Organic Traffic is Highly Valuable. Once you rank, you will receive consistent vistors. It builds credibility and trust for the user, butter user experience. Higher conversion rates. Long term ROI and it helps to understand customer behaviour. It will support all digital marketing channels such as Content marketing, social media, mail marketing, PPC advertising.
Brand Strategies.
Final thought
SEO is the most powerful tool in Digital Marketing. It helps businesses improve visibility, attract organic traffic, build trust and credibility. Convert users effectively. If you are a digital marketing professional it will help you to understand how google algorithm works and how to improve visibility on the top page. Mastering it will take time and consistency, regular practice and learning new things. If you want to learn SEO and you don’t have any knowledge in SEO, Techpragna will help you to learn from basic to advanced level digital marketing. Here we have industry experts and real-time training which will help to learn and get a job in this profession. We provide both Online and Offline training. We have offline branches in BTM Layout and Jayanagar. Bangalore.
